Professional Instruction for Product Management, Data Analytics and Software Development Disciplines
Book a workshop.
Or, If you would like to arrange a workshop for your organisation outside of the offerings below, please contact Mark – mjyoung.pm@gmail.com.
Product & Engineering Ops and Teams
This is a beginner level session, with no prior experience required, and you’ll leave with useful, practical skills you can build upon as you continue your journey into the discipline.
Details:
Duration: Approximately 1.5 hours
Format: Practical, workshop-style session with background theory, a hands-on guided walk-through of key tools, and breakout activities
We’ll cover:
Sprint Setup – Key Activities, Roles, and Best Practices Throughout the Cycle
Product Operations Metrics and How to Report Them
Product Health Metrics
Baking in Excellence to Your Product Through Efficient Professionalism
Continuous Improvement Activities
Stakeholder Management and Effective Collaboration Tools
Product Analytics
This is a beginner level session, with no prior experience required, and you’ll leave with useful, practical skills you can build upon as you continue your journey into the discipline.
Details:
Duration: Approximately 1.5 hours
Format: Practical, workshop-style session with background theory, a hands-on guided walk-through of a common, industry leading product Analytics tool (Amplitude, Kiss Metrics similar)
We’ll cover:
Introduction to Product KPIs and Goals
Rundown of key product metrics such as conversion, ARPU, chirn rates, LTV:CAC
Baking analytics into your product operations for product health, growth and optimisation
A guide to event-driven product analytics
Key data analysis charts: funnels, cohort tables
How we use product analytics to explore opportunities and threats
Linking analytics back to Strategic goals through Objectives and Key Results
Introduction to Product Management
This is a beginner level session, with no prior experience required, and you’ll leave with useful, practical skills you can build upon as you continue your journey into the discipline.
Details:
Duration: Approximately 2 hours
Format: Practical, workshop-style session with background theory, class discussions and breakout activities
We’ll cover:
The role of the product manager
Our daily, weekly and monthly responsibilities
The way to think about a product and what makes it great
The product mindset and values that we need to adopt
Who product mangers work with and how
The holy grail: achieving and maintaining product market fit
Next steps in our learning journey
Growth Frameworks
This is a beginner level session, with no prior experience required, and you’ll leave with useful, practical skills you can build upon as you continue your journey into the discipline.
Details:
Duration: Approximately 1.5 hours
Format: Practical, workshop-style session with background theory, a hands-on guided walk-through of setting up Pirate Metrics, and a group-based activity
We’ll cover:
Introduction to Product KPIs
How to choose meytrcis that matter
Setting up growth frameworks
Run through of Pirate Metrics & North Star Metrics
Combining frameworks with unit economics and strategic goals
Choosing tactics that move the needle
How to continue your learning journey
Introduction to SQL (Structured Query Language) for Product Managers and Non-Tech Pros
This is a beginner level session, with no prior experience required, and you’ll leave with useful, practical skills you can build upon as you continue your journey into the discipline.
Details:
Duration: Approximately 1.5 hours
Format: Practical, workshop-style session with background theory and a hands-on code-along
We’ll cover:
What is SQL?
Basics of relational databases: how they’re structured and how they serve data to our products
How Product Managers and other tech-adjacent professionals use SQL day-to-day
Practical code-along: setting up datasets and building queries using common data functions and data formats
Best practices and common pitfalls
How to continue your learning journey
Introduction to Product Management
This is a beginner level session, with no prior experience required, and you’ll leave with useful, practical skills you can build upon as you continue your journey into the discipline.
Details:
Duration: Approximately 2 hours
Format: Practical, workshop-style session with background theory, class discussions and breakout activities
We’ll cover:
The role of the product manager
Our daily, weekly and monthly responsibilities
The way to think about a product and what makes it great
The product mindset and values that we need to adopt
Who product mangers work with and how
The holy grail: achieving and maintaining product market fit
Next steps in our learning journey
Introduction to SQL (Structured Query Language) for Product Managers and Non-Tech Pros
This is a beginner level session, with no prior experience required, and you’ll leave with useful, practical skills you can build upon as you continue your journey into the discipline.
Details:
Duration: Approximately 1.5 hours
Format: Practical, workshop-style session with background theory and a hands-on code-along
We’ll cover:
What is SQL?
Basics of relational databases: how they’re structured and how they serve data to our products
How Product Managers and other tech-adjacent professionals use SQL day-to-day
Practical code-along: setting up datasets and building queries using common data functions and data formats
Best practices and common pitfalls
How to continue your learning journey
Event Five
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Event Four
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Event Three
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Event Two
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
INTRO TO PRODUCT MANAGEMENT, GOOGLE ATELIER DIGITAL | SUMMER ACADEMY 2024
Cost: Free
Sign up here
This session is organised and hosted by Google as part of its Atelier Digital Summer Academy 2024
About this session
Product management is the ultimate craft of shaping ideas into reality, and it's hotter than a freshly brewed cup of coffee. It's all about bringing together technology, creativity, and business savvy to create products that make waves in the market.
In this free, 1.5 hours class, get hands-on experience with the fundamentals of Product Management and understand what you need to become a Product Manager yourself!
We will touch on key tools and techniques for testing, designing and improving products. Step into the world of product management and explore how product managers use leadership and versatility to launch products that people love.
This is an entry level class, so no prior knowledge is necessary.
Mark Young is an instructor at General Assembly, where anyone from any background can advance their current tech career or become job ready for a career in coding.
Bonus: there will be time at the end for live Q&A with the instructor.
You’ll leave this class with:
Basic knowledge of the roles and responsibilities of a product manager.
Hands-on practice with hypothesising, identifying and validating risks and assumptions for a product or feature idea.
Confidence to continue practising your product management skills.
The training takes place online. To participate in the online training you need internet access, a browser and headphones or speakers. In order to ask questions at the end of the session, a microphone is an advantage.
Sign up here