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Product Analytics
This is a beginner level session, with no prior experience required, and you’ll leave with useful, practical skills you can build upon as you continue your journey into the discipline.
Details:
Duration: Approximately 1.5 hours
Format: Practical, workshop-style session with background theory, a hands-on guided walk-through of a common, industry leading product Analytics tool (Amplitude, Kiss Metrics similar)
We’ll cover:
Introduction to Product KPIs and Goals
Rundown of key product metrics such as conversion, ARPU, chirn rates, LTV:CAC
Baking analytics into your product operations for product health, growth and optimisation
A guide to event-driven product analytics
Key data analysis charts: funnels, cohort tables
How we use product analytics to explore opportunities and threats
Linking analytics back to Strategic goals through Objectives and Key Results
Product Analytics
This is a beginner level session, with no prior experience required, and you’ll leave with useful, practical skills you can build upon as you continue your journey into the discipline.
Details:
Duration: Approximately 1.5 hours
Format: Practical, workshop-style session with background theory, a hands-on guided walk-through of a common, industry leading product Analytics tool (Amplitude, Kiss Metrics similar)
We’ll cover:
Introduction to Product KPIs and Goals
Rundown of key product metrics such as conversion, ARPU, chirn rates, LTV:CAC
Baking analytics into your product operations for product health, growth and optimisation
A guide to event-driven product analytics
Key data analysis charts: funnels, cohort tables
How we use product analytics to explore opportunities and threats
Linking analytics back to Strategic goals through Objectives and Key Results